BioPerformance × Vantyr Media
Confidential Presentation
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BioPerformance x Vantyr Media

Act I: Recognition

The best clinical outcomes in Scottsdale
are invisible to the people who need them most.

This is not a marketing problem. It is an architecture problem.
This presentation lays out the architecture to close that gap.

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Med Spa Regenerative Authority Generic bluSONIL 4Ever Young Source of Health Body Preserve Moderne Medical Natural Radiance The Peak BioPerformance

The Scottsdale Landscape

Every competitor positions as a med spa. You are a physician-led regenerative medicine practice.

Within a 10-mile radius, patients choose from bluSONIL, 4Ever Young, Source of Health, Body Preserve, Moderne Medical, Natural Radiance, and The Peak. Most position identically: clean aesthetics, treatment menus, booking links. The market is consolidating around a new model - the longevity hub - and the positioning vacuum for a physician-led regenerative authority is wide open.

That distinction is invisible in your current digital presence. We are going to make it unmistakable.

The BioPerformance Advantage

Clinical depth is the moat.
When properly positioned, it becomes unassailable.

Dr. John Oliver is a Phoenix native who returned to the Valley after medical training at Avalon University with a specific conviction: biological and regenerative forms of medicine can be integrated with modern medical techniques to create treatment modalities that most practices cannot offer.

Years of clinical research in stem cells, exosomes, and genetics produced a breadth of knowledge that few physicians in Arizona possess.

Athletic Performance
Weight Loss & Body Composition
Hormone Optimization
Anti-Aging & Longevity
IV Therapy
Biological Aesthetics
Red Light Therapy
Pre/Post-Op Protocols
Routine Monitoring

This summer, Christian Morales - founder of Vantyr Media - competes in Ironman Malaysia on July 12, 2026, with BioPerformance as his performance partner. A documented case study applying your protocols to elite endurance training, recovery, and performance. The proof of concept that writes itself.

Act II: The Architecture

The Intelligent Front Door

Your competitors offer voicemail.
You will offer intelligence.

BioPerformance AI 24/7 Patient Triage
Patient-Facing AI
24/7 triage, scheduling, treatment FAQ, service routing
Internal SOT Agents
Protocol reasoning, staff decision support, contraindication awareness
Decision Support
Protocol recommendation from intake data and biomarkers. Physician-approved.
Future: Voice AI & Wearable Integration
Phone triage, real-time biometric data streams

All AI implementations designed within HIPAA boundaries. No autonomous diagnostic capability.

The Compliant Platform

Most practices treat HIPAA as a checkbox.
We treat it as a trust signal.

Every system in this engagement handles patient data. The entire BioPerformance digital ecosystem is built on HIPAA-compliant infrastructure from day one.

Patient
Intake & data
Portal
Secure login
AI Engine
Protocol routing
Provider
Dashboard
Storage
Encrypted
256-bit SSL Encryption
All data encrypted in transit and at rest
Business Associate Agreements
BAAs with every vendor in the stack
Audit Trails
Comprehensive logging for every data access event

The Digital Presence

The website is the first clinical impression.
It should match the care delivered inside the practice.

Authority projection. Conversion architecture. Mobile primacy. Not a brochure - a platform.

BioPerformanceAZ
ServicesAboutScienceBook Now
Scottsdale's Premier Practice
Regenerative Medicine.
Redefined.
Evidence-based protocols. Personalized to your biology.
Schedule Consultation
Learn More
Core Treatments
🧬
Stem Cell
Advanced regenerative protocols
💉
Hormone
Precision optimization
💧
IV Therapy
Recovery & performance
Homepage
Services / Stem Cell Therapy
Advanced Treatment
Stem Cell Therapy
Harness your body's own repair mechanisms with cutting-edge stem cell protocols tailored to your unique biology.
✓
FDA-compliant protocols
✓
Biomarker-guided dosing
✓
Ongoing progress tracking
Book a Consultation
Service Page
STEP 2 OF 3
Select Your Time
JO
Dr. John Oliver
Regenerative Medicine
MARCH 2026
M
T
W
T
F
S
S
24
25
26
27
28
29
30
AVAILABLE TIMES
9:00 AM
10:30 AM
2:00 PM
3:30 PM
Confirm Booking
Booking Flow

The Authority Engine

A website is built once.
An authority engine compounds forever.

YouTube & Long-Form Video
Treatment explainers, thought leadership, patient stories
Instagram & Reels
Short-form content, behind-the-scenes, brand building
TikTok
Awareness, trending health content, younger demographics
LinkedIn
Physician referrals, B2B, thought leadership
SEO & Written Content
Treatment guides, FAQ, high-intent search terms
PR & Domain Authority
Backlinks, guest features, podcast appearances, press
THE PERFORMANCE PROTOCOL

Weekly series: Christian Morales' Ironman journey powered by BioPerformance treatments

Feb 2026 → July 12 (Race Day) → Ongoing longevity content

The Revenue Machine

Every system connects to a single outcome:
patients in the practice.

Awareness — Google Ads, Meta, Programmatic
Education — Content, Guides, Video Library
Booking — Optimized Scheduling Flow
Treatment — In-Practice Experience
Retention & Referral — Automation

Geographic Targeting

Target the zip codes where your ideal patients live, work, and spend.

High-intent search capture, awareness retargeting, and programmatic geofencing across affluent Phoenix metro demographics.

Scottsdale
Paradise Valley
North Phoenix
Arcadia
Carefree
Fountain Hills
Tempe
Single Visit 6-Month 12-Month 24-Month Acq. Cost Patient LTV

Patient lifetime value compounds. Marketing investment evaluated against LTV, not cost-per-click.

The Operating System

What if opening a second location
was a configuration exercise, not a rebuild?

Every digital workflow documented as a standard operating procedure. Operational resilience. Staff leverage. Blueprint packaging.

BioPerformance
Operating System
Content Engine
Publishing cadence, format templates, approval flows
Revenue Machine
Ad management, funnel optimization, attribution
Patient Portal
Onboarding flows, messaging, document management
AI Agents
Training data, response tuning, escalation rules
Staff Training
Onboarding materials, role-based guides
Blueprint
Replicable model for multi-location or licensing

Act III: The Path Forward

The Ironman Thread

What happens when BioPerformance protocols
meet an Ironman? The world is about to find out.

Christian Morales × BioPerformance — Ironman Malaysia, July 12, 2026 — 2.4mi / 112mi / 26.2mi

Launch
Feb 2026
Base Training
Mar-Apr
Peak Training
May-Jun
RACE DAY
July 12
Longevity Series
Aug+
0
Heart Rate Variability
0
Recovery Score
0
Sleep Score
0
Training Load
EP 01: The Protocol Begins
IV Recovery + Baseline Biomarkers
EP 02: Dialing In Hormones
Optimization for Endurance Performance
EP 03: Sleep Architecture
Oura Data Meets Clinical Adjustments

The Execution Plan

Every phase delivers standalone value.
Together, they compound into a practice transformation.

Phase 1
Crawl
Months 1-3
  • New website designed and launched
  • AI receptionist MVP deployed
  • HIPAA-compliant foundation
  • "Performance Protocol" series launched
  • Google Ads for high-intent search
  • Social media established
  • Core SOPs documented
  • Google Business Profile optimized
New patient inquiries via digital channels
Phase 2
Walk
Months 4-6
  • Client portal launched
  • Content engine at full cadence
  • Meta advertising live
  • Programmatic & geofencing active
  • Internal AI agents deployed
  • Domain authority campaign
  • Lead nurture automation
  • Personal brand positioning
Measurable increase in consultation bookings
Phase 3
Run
Months 7-12
  • Full AI maturity (voice + wearables)
  • Prescription assistance algorithm
  • Blueprint packaging complete
  • Multi-location readiness
  • Advanced analytics dashboard
  • Referral & retention automation
  • Vagaro fully replaced
  • Post-Ironman longevity content transition
Digitally-native, replicable practice model

The Discovery Process

We do not guess at scope.
We do not estimate from assumptions.

Your responses directly inform the detailed proposal and investment framework we will present later this week. There are no wrong answers. Complete what you can now; we can address the rest in follow-up.

01Practice Economics
+

Understanding the financial baseline helps us model realistic growth targets and align our investment recommendations with your practice's economics.

02Technology Inventory
+

Understanding your current technology stack helps us plan the integration path and identify migration requirements.

03Team Composition
+

Understanding who operates the practice today helps us design systems that fit your team's capacity.

04Growth Vision
+

Understanding your ambitions helps us design infrastructure that serves your long-term trajectory, not just your current state.

05Investment Philosophy
+

This is not about specific budgets. It is about understanding your framework for evaluating this type of investment.

06Decision Process
+

Understanding how decisions are made ensures we provide the right information to the right people.

07Compliance Infrastructure
+

Healthcare compliance shapes every technical decision. Understanding your current state prevents surprises.

08Personal Brand
+

Dr. Oliver's personal brand is central to the authority strategy. Understanding comfort levels ensures we design a program that fits.

09Aesthetic & Content Preferences
+

Understanding your taste ensures the digital experience we build resonates with your vision of the practice.

10Immediate Priorities
+

If we could solve one problem or build one thing for BioPerformance this month, what would it be? This reveals what matters most and ensures Phase 1 delivers relief on the thing that keeps you up at night.

Your responses will directly shape the detailed proposal we present later this week.
The more specific your answers, the more precise our proposal.

Take whatever time you need. We are here when you are ready.

Vantyr Media

A Morales Ventures Company

This document is confidential and prepared exclusively for BioPerformance and Dr. John Oliver. Distribution outside the intended recipient requires written consent from Vantyr Media.